HebLook at this photo. This photo is the epitome of the tragedy of animals in the age in which we live.
On one hand – a number. A number that is branded on the cow's body hide with a rough hand, a number that condenses her entire existence into that of a production unit.
A unit that that will exist as long as she continues to be efficient and cost-effective. To cease to be cost-effective means one thing: slaughter.
On the other hand – her eyes. Her eyes express everything: the desperation, the fatigue, the grief, the never-ending sadness of her delicate, sensitive soul. The eyes of a mother whose babies are snatched from her, one after the other, right after being born; whose body is used as a milking machine in an exploitive industry that sees only her number.
150 million land animals are slaughtered every year. Six million every 20 minutes.
What do these numbers tell us? Do we have a way to feel the pain of so many victims? Sometimes it seems that the enormity of these numbers distance us and keeps us from feeling the pain of each and every one.
Many people will be indifferent to the sentence "15 thousand male chicks are crushed and shredded to death each day as a result of the egg industry", but no one can remain indifferent to the sight of one chick being tortured.
In the following pages we will bring you the story of that one baby chick, and of all the rest of the animals in the food industry and in laboratories: we will share the story of a hen in a battery coop, of a sow in a nursing cage, of an elephant in the circus and of many more. We will share the story of the industry that has taken ownership over their bodies and souls, over their life and death.
We will share their story – from their point of view, as they would describe if only they could.
After you read their story, multiply it by the numbers that continue to run on the slaughter counter on our homepage, and by the billions that live and die this way at any given minute.
